Cupidiffy was created with pickup art, dating and masculinity in mind. Helping men strive towards sparking all the qualities traditionally associated with men, while helping to keep the balance in a society orchestrated by evil social engineers to suppress, undermine and constrain the male sexuality.

Cupidiffy disagrees with the popular misconception that masculinity opposes feminism, even though the feminist movement has lost its purpose and has become a political tool.

Cupidiffy discourages the manipulation and exploitation of the fairer sex in any way, instead it encourages mutual understanding and appreciation. Providing expert advice on the art of self-development to unapologetic masculinity in contents encompassing - pickup, relationship, lifestyle, health, literature(erotica), fashion, career and finance. 

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